Apple’s ‘Disappointing’ Event Fails to Impress Analyst, Shares Drop

Needham’s top analyst Laura Martin maintained her 'Hold' rating on Apple (AAPL) after what she termed a 'disappointing event.' The tech giant unveiled the iPhone Air, AirPods Pro 3, iPhone 17 series, and a Series 11 Apple Watch with 24-hour battery life and blood pressure monitoring—yet failed to spark enthusiasm.

Martin, ranked #807 among 10,018 analysts on TipRanks, noted minimal economic impact from the launches. iPhone remains Apple’s anchor product, but nothing presented WOULD justify raising sales forecasts. Shares fell 1.5%, with further declines possible as generative AI accelerates innovation cycles.

Key takeaways highlighted durability, battery life, and privacy features, but Apple offered no compelling reason for consumers to upgrade. The lack of groundbreaking innovation underscores growing pressure on tech giants to deliver transformative products in an increasingly competitive landscape.